Google PLA Changes Ads on the Right
Google is shifting the focus on where ads will be displayed on desktop searches, completely eliminating the ads on the right-hand side of the page and advertising them only at the top and bottom of the page for what Google calls “highly commercial queries.” Google AdWords reps have confirmed the dramatic global change to withdraw ads from the right-hand side of desktop search results.
In a statement released to The Verge, a Google spokesperson asserted:
“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”
Although, this isn’t really a big shock when you think about it. Google has been augmenting their search results to accommodate more of a mobile friendly experience for quite some time now, leaving a larger vacancy for Google’s Product Listing Ads to viewed in the sidebar. Moreover, it shows more PLAs since Google usually presents two rows of PLAs in the sidebar while only one row at the top of the search page. PLAs can still appear above the search results, though.
The change up made headlines in the news back in December when Google started testing 4 ads at the top of the search results, causing quite the controversy for many. Whereas advertisers loved it, most SEOs were not so happy considering the fact that the organic search results were pushed further down the results page.
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