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  • 26 Feb

    eCommerce Merchants Double Last Year’s Sales with Mobile Commerce

    eCommerce purchases using smartphones have increased by an astonishing 96% year-on-year comparison, in contrast to the mere 26% reported in January 2015.

    ecommerce, mobile commerce, merchant, business tech pro

    eCommerce merchants have surely capitalized on the healthy start to the new year, and with eCommerce transactions for January 2016 having doubled to 15% from the previous 7% of yesteryear, 2016 will undoubtedly be a profitable year ahead.

    Purchases through mobile devices were discovered to have grown 96% year-on-year in contrast to the 26% reported in the same period the prior year; signifying the increasing demand for smaller businesses to convert their websites into mobile-friendly applications.

    Merchants specializing in apparel and electrical goods reaped the greatest benefits in commerce with each of the categories reporting a 15% increase – the largest annual increase for electrical products since November 2014.

    The high representation of online transactions implies that of the ‘Black Friday effect’ – that seemed to impact the persistent decline in sales growth in the first quarter of 2015 – has not been replicated this year.

    Richard Tremellen, the retail and consumer products insight and data specialist at Capgemini, explained:

    “As we settle into the New Year, with the busy festive period behind us, the retail sector will be relieved to see such impressive results. It’s a strong indication that consumer confidence is continuing to grow and puts us in a good position for a strong 2016.”

    With mobile commerce at an all time high, a mobile friendly site is vital to improving your sales and traffic. Mobile marketing and purchasing are an important part of buyers’ decision-making, and you don’t want to interrupt that process for anything.

    Want to make your business mobile friendly and attract more customers? Check out Business Tech Pro, Professional Services for more information about mobile commerce. http://www.businesstechpro.com/professional_services-2/

    For other questions, contact Business Tech Pro at (888) 326-6856 or support@businesstechpro.com.