Content Creation

Business Tech Pro takes a strategic approach to producing content by designing a business plan for innovation. Data analysis forms the foundation we build on,  then our creative team develops content that is unique with a distinct voice that tells your story. Content strategy is invaluable when promoting brand awareness and lead generation. We analyze what engages your customers and create content targeted to increase customer traffic. By measuring the results of the content marketing effort, we can measure content-driven traffic conversion to ensure your business is connecting with target audiences.

HOW WE DO IT

• Establish Goals:  What goal does your company have in mind? Is it creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether?
  
• Audience Analysis: Content strategy can be invaluable in promoting brand awareness and lead generation. We analyze what engages your customers and create content targeted to increase time spent on your site as well as decrease bounce rate (immediately leaving your site) and improve site views.
  
• Measure Results: Measuring the results of your content marketing efforts is a vital aspect of developing an effective content strategy. We examine your business’ social presence and content-driven traffic conversion to ensure your company is connecting with target audiences.